Bottom Up vs Top down Blogging

(from Steve Rubel at WebProNews

As business blogging becomes more widespread, two main approaches have emerged. There are bottom up bloggers and top-down bloggers ...

... and then there are a scant few companies who are in between. Each approach is vastly different.

Bottom-up blogging can either start organically or with an edict or blessing of the corporation. Famous bottom-up blogging corporations include Microsoft and Sun. Basically, this is blogging at its best. It's real employees dishing out the straight dope from the bowels of a corporation. It's unfiltered, fun and, for many, incredibly risky. However, when done right, bottom-up blogging can change a corporation. read the rest of the article ....